Chile’s National Pavilion was designed to prioritize the following concepts: differentiation, unique and Chilean identity, and connecting the spectator with experiences. The Chilean pavilion has a main structure: the curved wooden frieze with the lighted Chile logo in 3D. The overall booth is well-lit, the colors of the Chilean brand are used, and each co-exhibitor has their own spaces for business meetings and brand display. The materials used for structures, modules, and furniture are made of light wood or are in white color with wooden details.