In 2016, the Paraguayan National Pavilion joined SIAL Paris as represented by REDIEX—Red de Inversiones y Exportaciones. We created a bold but unobtrusive image, using natural wood for product shelves and modules. The unique and intricate wooden structure suspended from the ceiling complements the odd polygon shape of the booth, which also bears the name and flag of Paraguay. Below it is a bar, perfect for coffee breaks and client meetings. Several couches are also available for visitors, placed against the back wall where a huge ‘PARAGUAY’ name in a darker shade of wood is mounted. Visitors feel welcomed to the booth with the open access to all 4 sides from the aisle.